Private label makeup
Private label makeup, ready in weeks
Choose from 500+ mature formulas, add your shades, logo and packaging, and launch without a long development cycle.
How private label works
- Pick formulas from our library — eye, face, lip, nail and sets
- Match shades to your Pantone references
- Choose stock components or upgrade to custom shells (12,000 pcs)
- Print your logo: offset, silk-screen, hot-stamping, UV, 3D print or embossing
- Approve free samples (3–7 days), then go to production (45 days)
Popular private label formulas
5-Color Portable Mini Eyeshadow Palette
OEM / ODM
Iridescent Glitter Multi-purpose Cream
OEM / ODM
MONSTER Series Q-Elastic Water-Active Eyeshadow Stick
OEM / ODM
Portable Triangular 3‑Color Eyeshadow Palette
OEM / ODM
2.5mm Precision Brush Natural Lengthening Setting Mascara
OEM / ODM
Curl-lock Metal Mascara
LM25029
3D Peel-Off Eyebrow Tint
OEM / ODM
All-in-one Eyebrow Pencil and Tinted Brow Gel
OEM / ODMMinimum order quantities
| Basic models (no special process) | 6,000 pcs |
|---|---|
| Special processes — electroplating, 3D printing, silk-screen, embossing, custom mould | 12,000 pcs |
| Custom component shells (lipstick, lip gloss, nail polish, compacts, lip balm) | 12,000 pcs |
| Sets — standard process (aluminium case, paper sleeve, bag or gift box) | 3,000 sets |
| Sets — special process | 6,000 sets |
Lead times
| Formula development | 14 days (express 7 days) |
|---|---|
| Samples | 3–7 days, free — buyer pays freight |
| Mass production | 45 days (express 30 days) |
| Sea freight | 30–45 days after customs |
| Air freight | 7–15 days |
| Express (DHL / FedEx) | 3–7 days |
Frequently asked questions
Is there a minimum per shade?
MOQ applies per model; talk to your account manager about splitting a run across shades.
Can we change the formula later?
Yes. Many brands start with private label and move to custom OEM/ODM development once a product proves itself.
Start a project
Get a quote in 24 hours
Tell us what you want to make. Your account manager replies within 24 hours with questions, a formula and packaging direction, and a first price range.
- Email: [email protected]
- WhatsApp / Tel: +86-13735758618
- No. 299, Changfeng North Street, Jindong Economic Development Zone, Jinhua, Zhejiang, China