Eye Makeup · Private Label & OEM

MONSTER Series Q-Elastic Water-Active Eyeshadow Stick

• MOQ from 6,000 pcs
• Samples 3–7 days
• For brands, retailers & distributors

Ready to adapt as private label or develop further as OEM/ODM for your brand. Magic Color (Jinhua Magic Color Cosmetic Co., Ltd.) is a color cosmetics OEM/ODM manufacturer in Jinhua, Zhejiang, China, founded in 2008 and supplying beauty brands, retailers and distributors worldwide.

Product details

If you sell eye colour, you know shimmer is the impulse buy — customers want the sparkle they see in the pan, and they want it without a brush or a 20-minute routine. This water-active eyeshadow stick is built for that shopper, and for brand owners and retail buyers who need a beginner-proof SKU that photographs well and moves fast at shelf.

Formula & finish

• Water-based stick texture with a springy, elastic feel that glides across the lid
• One pass lays down a film that holds the sparkle where you put it
• Bright, light-catching finish that reads clearly in store lighting and on camera
• Four trending shades, picked to cover desk-to-dinner looks
• Smooth payoff made to sit on the lid without powdery fall-out
• Twist-up barrel — click, sweep, close. No sharpener, no separate brush

Why buyers pick it

The appeal is speed. A first-timer can get a vivid, defined eye in one motion, which makes this an easy recommendation for anyone who finds powder shadow fussy. Because the formula sets into a film as it dries, the shine holds through the day instead of drifting onto cheeks. It's also designed to be gentle around the eye area and to leave your customer's base makeup sitting undisturbed underneath. Four shades keeps the range tight — simple to merchandise, simple to reorder, no dead stock sitting on the fixture.

Make it yours

Magic Color has been making colour cosmetics since 2008, with 30+ automated lines running out of Class 100,000 GMPC cleanrooms in Jinhua and more than 500 mature formulas on file. For private label, we match your shades to Pantone within ±2 ΔE, quote MOQ at 6,000 pcs for basic models (12,000 for special processes such as electroplating, 3D printing, silk-screen or embossing), and turn formula development in 14 days — 7 on express. Samples land in 3–7 days, free of charge with freight on your account, including two revisions. Decoration, barrel colour and shade names are yours. Compliance paperwork can be prepared for EU 1223/2009 and REACH, US MoCRA, ASEAN, Gulf and UK requirements, with third-party reports available per batch. Shelf life is 3 years unopened, 12 months after opening, and production runs 45 days (30 express).

Good fit for

• Colour lines that need a low-friction entry to shimmer
• Beginner, teen or back-to-makeup ranges where brushes aren't the habit
• Travel kits and mini sets — the twist-up barrel packs flat
• Seasonal drops and gift boxes built around a four-shade story
• Supermarket and drugstore programs that need reliable replenishment

Customise it for your brand

• Shade matching to Pantone references within ±2 ΔE, confirmed on pre-production samples
• Formula tweaks: finish, scent, flavour, claims and market compliance
• Packaging: component shape and colour, logo, offset or silk-screen print, hot-stamping, UV, 3D print or embossing
• Single units, sets, display boxes or gift boxes with compliant labels
• Free samples (you pay freight) with two free revisions

MOQ & lead times