Color cosmetics OEM/ODM manufacturer · since 2008
Makeup manufacturer for brands that need to launch fast
Private label and OEM/ODM color cosmetics — eye, face, lip and nail — formulated, filled and packed in our own factory in Jinhua, China. 500+ ready formulas, samples in 3–7 days, production in 45.
- GMPC
- ISO 22716
- BRCGS
- SMETA
- BSCI
- RSPO
What we make
Four categories, one factory, your brand on every unit
Private label from our 500+ ready formulas, or full OEM/ODM development from your brief. Kids, gift sets and lip programmes have dedicated specialist teams.
Eye Makeup
Eyeshadow palettes and sticks, mascara, eyeliner and brow products — built on micronised powders (2500-mesh) p…
Face Makeup
Foundation sticks and BB cream, blush, highlighters, loose and pressed powders and concealers — shade-matched …
Lip Makeup
Lip glosses, tints and lip muds for brands building a lip line inside a wider range. Looking for a dedicated l…
Nail Polish
Water-based peel-off and classic nail polish, filled in round, square or flat bottles and packed as singles or…
Kids & teen makeup
EN-71 kids makeup kits, peel-off nail polish and lip gloss.
Makeup gift sets
All-in-one kits, cases and holiday gift boxes.
Why brands switch to us
A real factory, not a trading desk
- Own factory in Jinhua with 30+ automated lines, nearly 400 people and about 30,000 m² — a new facility of about 100,000 m² with 45 lines is due to open in 2027
- 500+ mature formulas and 600+ new development samples a year, so most briefs start from a proven base
- Formula development in 14 days (7 days express); samples in 3–7 days
- GMPC, ISO 22716, BRCGS, SMETA, BSCI and RSPO certified
- Dedicated regulatory team for EU, US, Gulf, Russian, UK, Indian and ASEAN rules — including Russian Data Matrix coding since October 2025
Best sellers to start from
Popular private label products
Every item below can be re-coloured, re-scented and re-packed under your brand. Model numbers are our catalogue references.
5-Color Portable Mini Eyeshadow Palette
OEM / ODMIridescent Glitter Multi-purpose Cream
OEM / ODM
MONSTER Series Q-Elastic Water-Active Eyeshadow Stick
OEM / ODM
Lightweight BB Cream Breathable, Oil-Control & Soft-Focus Hold 30ml
OEM / ODM
Silky Foundation Stick Creamy texture
OEM / ODM
Blush & Lip Gloss Set with Floral Phone Charm Low-Saturation Hues
OEM / ODM
Hydrating Glossy Lip Tint with Long-Lasting Color Lock
OEM / ODM
Jelly Glow Plumping Lip Gloss
OEM / ODMHow a project runs
From brief to shelf in eight steps
One account manager, one project file, progress shared at every step. Typical timeline: samples in 3–7 days, production in 45 days.
Brief
Tell us the category, target market, quantity and price point. A dedicated account manager owns your project from here.
Proposal
Our R&D and design teams return a formula plan and a packaging plan with renderings, specs and a quotation.
Samples
Product and packaging samples in 3–7 days. Sampling is free (you cover freight) with two free revisions.
Order
Contract signed, usually a 30% deposit, and your batch is scheduled.
Production
Materials purchased and produced in our GMPC workshops. We share progress and you are welcome to audit the factory.
Testing
Finished goods are tested and batch samples are retained in a constant temperature and humidity room.
Shipping
Balance (usually 70%) paid, then customs clearance and shipping by sea, air, express or land with tracking.
After-sales
Your account manager stays on the project for re-orders, compliance questions and market feedback.
Audited & certified
Certificates buyers ask for
Company certifications held by Jinhua Magic Color Cosmetic Co., Ltd. Product formulas are prepared for EU (EC) No 1223/2009 & REACH, US FDA & MoCRA, GSO and TR TC rules depending on your market.
Inside the factory
Real photos from Jinhua
Mixing, filling, finishing, testing and warehousing on one campus, about two hours from Shanghai and Ningbo ports.
Frequently asked questions
Do you work with start-up brands?
Yes. Basic models start at 6,000 pcs, so many emerging brands start with private label from our existing formulas and move to custom development as they grow.
What is the difference between private label and OEM/ODM?
Private label means we adapt one of our 500+ existing formulas and stock packaging to your brand. OEM/ODM means we develop the formula and packaging to your brief — from market research and design through testing and shipping.
What is your minimum order quantity?
Basic models without special processes start at 6,000 pcs. Products with electroplating, 3D printing, silk-screen, embossing or a custom mould start at 12,000 pcs. Sets start at 3,000 sets with standard processes (6,000 sets with special processes). Unit prices step down at 12k, 30k, 50k and 100k pcs.
How long do samples and production take?
Samples take 3–7 days after the plan is confirmed and are free — you only pay freight, with two free revisions. Formula development takes 14 days (7 days express). Mass production takes 45 days from order confirmation, or 30 days on the express track.
Which certifications does the factory hold?
Magic Color holds GMPC, ISO 22716, BRCGS (BRC Global Standard for Cosmetics), SMETA and BSCI audits, and RSPO certification. Product formulas are prepared for the rules of your target market, such as EU (EC) No 1223/2009 and REACH, US FDA and MoCRA requirements, GSO 1943/2021 or TR TC 009/2011.
Can we visit or audit the factory?
Yes. Book a date with your account manager and we will walk you through the production workshops, R&D lab, quality lab and finished-goods warehouse in Jinhua, Zhejiang — about two hours from Shanghai and Ningbo.
Start a project
Get a quote in 24 hours
Tell us what you want to make. Your account manager replies within 24 hours with questions, a formula and packaging direction, and a first price range.
- Email: [email protected]
- WhatsApp / Tel: +86-13735758618
- No. 299, Changfeng North Street, Jindong Economic Development Zone, Jinhua, Zhejiang, China